Posts Tagged ‘crash the superbowl’

Sep 4, 2014

Doritos Crash The Superbowl Ad Contest Rules Says Can Steal Your Entry And Not Give Credit

By Chongchen Saelee

http://www.doritos.com/crashthesuperbowl/toolkit
https://s3.amazonaws.com/ctsb-production/footer/CTSB+Rules+%26+Details.pdf

So Doritos brand tortilla chips runs this contest every year to draw in user-made ads that aim to play during The Super Bowl. BUT, you have to read their fine print. Check this little cheat in their official contest rules (link above, can be found via their official website, also link above):

By entering this Contest and uploading your Submission, you irrevocably grant to
Sponsor and their agents, to the extent permissible by law, the unconditional and
perpetual right to post, display, broadcast, publish, use, adapt, edit, translate, dub,
and/or modify such Submission in any way, in any and all media, throughout the world,
for any purpose, without limitation, and without notice or consideration to you.

You know what that means? It means that if you submit an incredibly awesome ad that you came up with all by yourself, starring yourself, then Doritos can steal your idea, or use some Hollywood hocus-pocus and erase you out of it, or do whatever, and not have to tell you anything about their con.

That’s some shady stuff.

Why not just say: make us a commercial for free? That million dollar prize is just to trick you to make us an awesome FREE commercial, of which we will profit off of.

ALWAYS read the fine print.